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创业联动助初创搵「大刁」

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图:左起:创业联动公关与对外事务负责人梁凯乔、秘书长谭天韵、主席邝海翔、财务长庄健豪

 

  受内地双创热潮带动,近两年香港创业氛围浓厚,官方及民间组织的相关比赛或支持项目众多,惟针对初创企业取得生意机会的关注仍显不足。以鉴于此,香港青年创业家总商会推出「创业联动」计划,通过建构一个生意对接服务平台,立志为本地青年创业团队寻找到「第一个企业客户」。

  大公报记者 李灵修

  目前香港的创业支持政策,主要为提供资金或办公场地,但在创业联动主席邝海翔看来,初创企业最需要的是长期稳定的生意合同,以此捱过残酷的「创业淘汰阶段」。「第一个企业(大型)客户最为关键,首先可以帮助初创公司树立品牌,证明产品或服务已获得市场认可;其次,企业客户的反馈更有价值,使得初创公司认识到哪些方面需要提升。」

  迎战残酷「创业淘汰阶段」

  邝海翔得出上述结论源于自身捱过残酷「创业淘汰阶段」经历,其创立的高清视频制作公司「Best Video」,第一单生意来自政府全港绿化项目(Greening Master Plan),但由于拍摄周期持续数年,又适逢08年金融危机,公司一度陷入财务危机。不过,努力未曾白费,邝海翔与同事的工作引起了政府其他部门的关注,并因此获得了新政府总部大楼的拍摄项目。

  现时的香港创业活动较为分散,社会整合力度不足。创业联动希望集中商会资源,为初创企业发展搭桥铺路。创业联动公关与对外事务负责人梁凯乔表示,近年来本地大型企业开始重视创业者群体,有意识地选择初创企业服务,创业联动也将在网站上展示参与活动的初创公司与企业客户合作的信息,起到市场推广的作用。「当外界知道原来你接过这么大的Case,也会对公司的能力更有信心。」

  据了解,创业联动的参加资格限于18至45岁之青年创业团队,其中青年创业家持有最少50%公司股份。参赛组别分为大型企业组、中小企业及非牟利机构组,两个组别将选取一至三个参赛项目,提供的价值总额达五万元及一万元的生意项目,并给予相应的额外支持,包括与大企业CEO的对话机会、生意转借等。

  慨叹创投基金分布漏斗状

  创业联动财务长庄健豪此前参与组织过多次创业比赛。他指出,香港的创投基金分布呈漏斗状,投资多集中于50万元以下种子轮与Pre IPO阶段、「两头大、中间细」。创业联动则通过生意推介的方式,帮助初创企业捱过中间这段艰难时期。

 

数据源: 大公报 https://goo.gl/6XURem

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